ECOGENE, our home maintenance product brand, was pleased to participate in the 2026 Brico Convention, organized by the Groupement Mousquetaires at the Parc de Tréville in Bondoufle. This essential event brings together major players in the DIY sector every year to discuss key market developments.

A strategic event for the DIY sector

With nearly 350 suppliers gathered over 15,000 m² of exhibition space, the Brico Convention is one of the leading professional events for the DIY sector in France. It brings together the Bricomarché, Brico Cash and Bricoramabrands, as well as their members, partners, and suppliers.

The program included: discovering product innovations, business discussions, presenting new trends, and collective reflection on the issues shaping the market. The event helps to anticipate consumer expectations, accelerate the transformation of retail brands, and build future in-store offerings.

ECOGENE showcases its latest products and shares its expertise

The 2026 Brico Convention was a great opportunity for ECOGENE to showcase its latest home care product innovations and highlight its expertise to the Groupement Mousquetaires teams.

This event also provided an opportunity to engage with members, buyers, and various market stakeholders to discuss industry developments, consumer expectations, and the trends shaping the shelves of tomorrow.

These exclusive meetings reinforce our commitment to continuous innovation and to developing home care solutions that are increasingly effective, practical, and tailored to the needs of both retailers and their customers.

Innovating to meet new habits

Consumer expectations are evolving: efficiency, ease of use, sustainability, and performance are now at the heart of purchasing criteria. The Brico Convention serves as a true ideas lab where suppliers and distributors work together to build the solutions that will meet tomorrow's needs.

For ECOGENE, this event is an opportunity to reaffirm its commitment to innovation and to continue developing home care products that combine quality, efficiency, and ease of use.

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